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The corporate logo of Zynga Inc, the social network game development company, is shown at its headquarters in San Francisco
By Malathi Nayak
SAN FRANCISCO (Reuters) – Zynga Inc said on Monday it will kick off a soft launch of its “FarmVille 2: Country Escape” game and two other updated core titles before the end of March – critical first steps as it seeks to remake itself as a mobile gaming company.
The games, which include “Zynga Poker” and “Words With Friends” will roll out on iOS and Android phones and tablets in select undisclosed markets before officially launching by the end of June.
The steps are part of a major revamp led by new Chief Executive Don Mattrick that has also seen the company cut jobs and acquire mobile game developer NaturalMotion, the maker of “Clumsy Ninja”, in January for $527 million.
“Did the company miss a beat with the transition to mobile? Absolutely. Are we fixing that? Yes, we are,” Mattrick said in an interview on Friday.
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